With all of this said, Urban Outfitters’ new “beauty rest” box is a sign that brands catering to younger folks are noticing that teens have an interest in these things too. The brand tells Teen Vogue that they recognize that stress and sleep are part of their customers’ lives. As Laura Zaccaria, a merchandise manager for beauty at Urban Outfitters, says, “With so many stresses on each individual’s life, it’s essential to turn off and set aside time for yourself. These are the products that help you do that!”
Okay, but why do nighttime skin care routines and products matter?
As Zeichner says, “The evening is a time of rest and repair, [so] we want to make sure that we support the natural functioning of the skin with appropriate skin care products.” Dermatologist Dendy Engelman, M.D., adds, “When the body is in a deep, restful sleep, the skin’s metabolism increases and cell turnover and renewal escalates. Not getting enough sleep results in poor water balance, leading to puffiness, undereye circles, and rapid aging.” Still, she believes that today’s teens are looking to improve their health and beauty in as many ways as possible — this being just one of them.
“Skin regeneration is at its height between 10 p.m. and 2 a.m., so this is the best time to help the skin repair,” Engelman says. “During deep sleep, the rise in growth hormones allows damaged cells to repair.” But when we don’t enter the deeper phases of sleep (due to shortened or interrupted periods of sleep), this process cannot occur. However, Engelman asserts that we can supercharge our body’s rejuvenation process “by supporting our bodies with antioxidants, ceramides, peptides, hyaluronic acid and more.” Another factor to consider, according to Engelman, is that we lose water when we sleep as the body’s hydration rebalances. Through sleep, skin is able to recover moisture, while excess water in general in the body is processed for removal.
At night the skin is working to repair and restore itself, says dermatologist Sejal Shah, M.D. “When you consider this, it makes sense why some ingredients/products are better for day and others for night.” She believes younger people are looking to slow the signs of aging and maintain healthy skin and that “they want to prevent rather than correct later on down the line.” Due to this, it’s helpful to incorporate products that work while you sleep to maintain the skin and potentially reverse some damage.
So how should you best take care of your skin at night?
If you want to take care of your skin before you go to bed and while you sleep but don’t know where to start, don’t fret. We’ve got all the insight you need to get started. Firstly, Engelman says, “I recommend not rushing your regimen but taking the time to evaluate your skin and pay attention to what it needs for that night.” After you’ve figured out what your skin needs, Zeichner says, “It is important to wash your face at night before you go to sleep. Cleansing in the evening helps remove dirt, oil, and pollution that accumulate on the surface of the skin during the day.” Look for gentle, hydrating cleansers that will not strip the skin of essential oils.
Engelman agrees, saying, “In the evening, it is about removing the day’s grime and gunk off your face.” Though, she recommends a double-cleansing routine. “Step one involves removing the day’s cream, makeup, and dirt with a nutrient-rich towelette/cotton pad to erase every trace of eye makeup with a liquid remover. Next, draw out sebum and bacteria using a gentle oil cleanser and lukewarm water. Oil eliminates impurities without drying out your skin.” Shah also points out that even if you aren’t wearing makeup, “other debris and oils can accumulate on the skin and can negatively impact its health if they are left on overnight.”