CBD Oil Depot https://cbdoildepo.com Tue, 28 Jan 2020 20:09:13 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Global Wellness Summit Releases In-Depth Report, “The Future of Wellness 2020” – PR Web https://cbdoildepo.com/global-wellness-summit-releases-in-depth-report-the-future-of-wellness-2020-pr-web/ Tue, 28 Jan 2020 20:09:13 +0000 http://CBMifGh0dHBzOi8vd3d3LnByd2ViLmNvbS9yZWxlYXNlcy9nbG9iYWxfd2VsbG5lc3Nfc3VtbWl0X3JlbGVhc2VzX2luX2RlcHRoX3JlcG9ydF90aGVfZnV0dXJlX29mX3dlbGxuZXNzXzIwMjAvcHJ3ZWIxNjg2MzI0OC5odG3SAQA The Global Wellness Summit is an invitation-only international gathering that brings together leaders and visionaries to positively shape the future of the $4.5 trillion global wellness economy. NEW YORK (PRWEB) January 28, 2020 Today, at a press event at Hearst Tower in NYC, the Global Wellness Summit (GWS) released its […]

The post Global Wellness Summit Releases In-Depth Report, “The Future of Wellness 2020” – PR Web appeared first on CBD Oil Depot.

]]>

The Global Wellness Summit is an invitation-only international gathering that brings together leaders and visionaries to positively shape the future of the $4.5 trillion global wellness economy.

Today, at a press event at Hearst Tower in NYC, the Global Wellness Summit (GWS) released its top 10 wellness trends for 2020, the new directions that the organization believes will have the most meaningful—not fleeting—impact on the $4.5 trillion global wellness industry.

The trends emerged from the insights of the 550 experts from 50 nations that gathered at the recent Summit, including top economists, doctors, academics, technologists and the CEOs of international corporations across all fields of wellness—making for a uniquely informed and global set of predictions.

Global marketing and communications agency FINN Partners is the exclusive sponsor of this year’s report.

Access the full report here.

10 WELLNESS TRENDS FOR 2020

1. Focus Shifts from Sleep to True Circadian Health

We’ve never been so sleep-obsessed. We pony up for sleep-tracking Oura rings, the latest, smartest mattresses, and meditative sleep headbands; crawl into nap pods; and travel far to bed down at sleep retreats. We gobble sleep tonics, CBD and even “sleep ice cream.” We’ve been hit by a storm of generic sleep products, driving a $432 billion “sleep economy,”* and we’re still not sleeping. Why? Because most sleep solutions, and our modern lives, defy the basic facts of circadian biology.

Humans evolved to be ultra-sensitive to the 24-hour cycle of the sun. The bedrock of circadian science is that regular light/dark cycles (the bright, blue light of day, darkness at dusk) are the daily “time cues” needed to reset our circadian clocks every single day. Our magnificent, internal, light-timed circadian rhythms control almost every system in our bodies: from our sleep/wake cycles to our immune and metabolic systems.

Of course, today, we humans have created the most radical disconnect between natural solar time and our social “clocks.” Modern life is a “lightmare”: We blast our brains after dusk with blue-enriched light from ever-brighter, addictive screens, while we’re deprived of the natural sunlight of the day, trapped at desks. The result: unprecedented circadian and sleep disruptions. No smart pillow or CBD can reset circadian rhythms: The only solutions that can have the TIMING of LIGHT at their center.

We predict a major shift in wellness: less focus on solutions targeting sleep/fatigue and a new focus on circadian health optimization, not only so we can sleep but to boost the brain/body systems controlled by the circadian clock. As Harvard’s Dr. Steven Lockley argues: “Circadian health optimization—incorporating the type and timing of light—will soon become more important than ‘sleep.’ Solutions that realign our internal circadian clocks with each other, and our internal clocks with the outside world, will surge.” Light—and the timing of light and biology—will become far more important, from circadian lighting to circadian diets to apps that use timed light doses to crush jet lag.

More people will finally spend a few bucks on bulbs, bringing tunable, biodynamic, circadian lighting into their homes, to automatically deliver bright blue light in the day and dimmer, warmer light (think: campfire colors) at dusk. There’s an explosion of options, whether Healthe, Savant or Dyson Lightcycle.

Hotels, wellness resorts and airlines have gone all-in on sleep, throwing every amenity/program imaginable at travelers’ exhaustion. Now the travel industry will think beyond the sleep massages and bed wars, and circadian science will transform travel. Jet lag is being eliminated by the Timeshifter app. Input your itinerary(s), and Timeshifter gives you a personal schedule of when you must take/avoid bright light, sleep and not sleep, etc. (Yes, you’ll be sporting sunglasses inside airports.) It works like magic; Six Senses and United Airlines have already signed on, and this light dosage-based tech could expand to “timeshifting” shift workers to new work schedules—and more. We’ll see more circadian “light moves” at destinations such as Germany’s Lanserhof Tegernsee’s circadian medicine program, with medical analyses of guests’ sleep-wake rhythms, light therapy and blue light-filter glasses at night, high-tech beds and sleepwear that optimize sleep temperature, and kill-switches in rooms that shut off all light and Wi-Fi.

As the science mounts that it’s when we eat that has the profound metabolic and weight loss consequences, intermittent fasting (eating in an 8–10-hour window) has become the hottest diet trend. But science suggests that it’s not just the “intermittency,” but the fact that eating is circadian-synched that’s the lynchpin, as humans evolved to eat in the day. We’ll see more people adopting a circadian diet: eating when it’s light, stopping when it’s dark.

Circadian medicine is moving fast. In a few years, it’s likely that a single blood, saliva or breath sample will be able to pinpoint our precise circadian clock-state, and apps could then inform us when to take in light and dark, sleep and rise, and eat and exercise. We expect some circadian market mayhem ahead (very bright and dim ideas). But the right timing of light and biology will move closer to the heart of wellness. Finally.

2. Aging Rebranded: Positively Cool

Baby boomers redefined aging, and now the market is finally catching up to them.

Unlike previous generations, today’s 55+ are anything but boring; they’re active, vivacious, and far more engaged in exciting endeavors. Today’s retirees start businesses, run marathons, and travel widely. They own motorcycles and increasingly scoop up hip downtown condos.

Even perceptions about their physicality is are underestimated: They are now the fastest-growing gym membership group and show the highest rate of frequent attendance.

That’s because they have the time and money to do so. In countries such as the US and Japan, boomers control the highest percentage of disposable income. They spend nearly five hours a day on smartphones and spend more on online shopping than millennials. And yet, this powerful demographic attracts only 10 percent of marketing budgets and less than 1 percent of global innovation.

The World Health Organization predicts the 60+ population will nearly double by 2050 from 12 percent to 22 percent. Companies are wising up. Across the spectrum, from beauty to food, brands now cater to this long-ignored group. They’re finally answering boomers’ call: Why shouldn’t they receive the same cool content and products as millennials?

Older populations have more medical concerns, but now these issues are treated sensitively and with the same aspirational design and marketing afforded to young demographics. Willow, an underwear brand for people with incontinence, is unlike its bulky diaper-like predecessors; the collection comes in sleek designs that echo the style of trendy fashion labels. Even adult nutrition drinks are getting a much-needed makeover. Perennial is a plant-based beverage taking on industry stalwarts such as Ensure and Boost with its almond vanilla taste. Their ad campaign features buff senior citizens running on a beach with the tagline, “longevity tastes good.”

We’re just at the tip of the iceberg. Industry analysts predict that more conglomerates will invest resources in the senior market, adding new products and experiences that attest to the boomers’ vibrancy. They’re living longer and healthier, and the market can no longer afford to ignore them.

3. J-Wellness

Japan is the longevity nation: It has more centenarians per capita than any country on Earth. It’s a result of Japan’s unique culture of wellness, which unites ancient healing traditions with ingenious people-focused tech/design and innovative social policy. In the last few years, various Japanese wellness approaches became global trends: “Ikigai,” the lifelong pursuit of finding your true purpose; the spiritual value of minimalism and auditing our possessions (made viral by Marie Kondo); forest bathing (Shinrin-Yoku), meditative movement through the forest; and Wabi-sabi, the philosophy of embracing imperfection and transience. But these trends have been consumed piecemeal, and Japan is distinctly humble about its rich wellness assets. We think that will change: “J-Wellness” will increasingly be embraced as a holistic culture of wellbeing—from its innovations for our ageing world to the breakthroughs in J-Beauty to a reverence for nature and meditative ritual as preventative healthcare.

The world is ageing at a historic pace, and Japan, the first super-ageing nation, is experiencing first what the rest of us will soon. It’s innovating for the world’s “longevity economy,” pioneering solutions that could help all of us age better, whether new technology or intergenerational community design. Japan is busy developing “age-tech,” including social robots that provide emotional and physical support for older people and smart companionship for our lonely world, whether the AI-driven PARO seal robot or Sony’s aibo puppy.

Wellness is rewriting beauty—and natural, functional, prevention-focused and hyper-personalized ingredients are surging—so look for J-Beauty’s super-unique, high-nature and high-science beauty approaches and brands to rise. In Japan, purity is a cultural obsession, and J-Beauty is all about cleansing and layering light, super-hydrating products (essence lotions, such as SK II’s patented version with 50 micronutrients, and watery serums, etc.). The goal: Skin so healthy and bright (“bihaku”) makeup isn’t needed.

Nature and spiritual rituals as medicine are central to Japanese culture, and their unique wellness experiences are being fast developed at home for tourists while getting exported to destinations worldwide. Japan developed forest bathing in the 80s (they boast 62 official healing forests)—and we all know how this poetic practice has exploded at wellness resorts worldwide, with everything from “forest spas” to “forest skating” now rising. Japan is home to two-thirds of all hot springs destinations, and their authentic onsen culture is evolving: New luxury onsen resorts are springing up across Japan, and the onsen experience is now being exported to China, Taiwan and Southeast Asia by Japanese companies such as Hoshino Resorts. Japan is out in front of a rising wellness travel trend, the monastery stay, having opened up hundreds of Buddhist temples to tourists, and even creating an Airbnb of monastery booking (Terahaku). It’s bringing attention to ancient Japanese wellness approaches such as Shojin Ryori, the vegan temple food prepared by monks, a way of eating that’s all about contemplation. The communal, meditative ritual of the tea ceremony is now a hot wellness trend.

All eyes will be on Japan this summer as they host the Olympics. It will spur fascination with J-Wellness, an ever-evolving culture of ancient-meets-hyper-modern approaches, products and solutions for wellbeing.

4. Mental Wellness and Technology: Rethinking the Relationship

Awareness of the need to address mental health has grown significantly in the last few years. A broad category, this includes mental illness and neurological disorders but also new categories spanning anxiety, stress and despair. Issues such as climate change-induced anxiety and work-induced stress are commonplace. Last year, the World Health Organization declared “burnout” an official medical diagnosis.

Currently, the biggest barriers to treatment remain stigma, time, cost and availability. Many people wait weeks for a doctor’s appointment, provided they can even afford it. Others fear parking outside a therapist’s office, lest their neighbors see them.

As such, both the public and private sectors increasingly look to advance solutions at scale. Silicon Valley, for example, released an impressive array of digital solutions to ensure more individuals receive discreet and flexible care. Nearly 10,000 mental health apps currently crowd the market, ranging from behavioral health coaching to meditation content.

Affordable virtual therapy apps such as TalkSpace give patients the ability to call, text and video teleconference with professional counselors on their schedule, whereas chatbots serve as a listening friend on-demand. There are now wearables that monitor a user’s physiological signals throughout the day to prevent oncoming panic attacks. On the more experimental end, virtual reality is being used as an exposure therapy tool for PTSD survivors.

Some start-ups are even going so far as to gamify mental wellness, a trend that’s seeing an uptick in younger demographics. Nearly a million people have played SuperBetter, an app in which players accrue points by persevering through stressful situations, completing breathing exercises and breaking bad habits.

Mental health tech will move into the mainstream as cultural norms continue to shift. Industry analysts predict the next year will see a big spike in the adoption of telehealth, both in the mental healthcare space as well as primary care. Consumers’ embrace of convenient treatment as well as interest in self-care will transform how employers, universities and local governments offer subsidized mental wellness care.

5. Energy Medicine Gets Serious

Think “energy medicine,” and you think wellness world: all those practices aimed at healing the human “energy body,” whether acupuncture, chakra balancing, reiki, crystal healing, etc.—often decried as “woo woo” wellness. Western medicine and ancient medicines (TCM, Ayurveda and Shamanic traditions) do take radically different approaches to healing: The former embraces the anatomical/biochemical model while the major indigenous medical systems independently devised healing approaches based on interventions in the body’s energy fields (whether “qi” in TCM or the doshas in Ayurveda).

Despite polar-opposite approaches, traditional medicine and “ancient wellness” are now finding some common ground. Scientific researchers are discovering that the human body is indeed a complex biofield of electromagnetic frequencies and light waves that serve as control central for our physical and mental functioning—and that we’re also immersed in other complex environmental electromagnetic fields that change human cells. If medicine ignored the “energy body” for a century, new discoveries are shaking up entrenched thinking in biology.

The future is the medical AND wellness worlds innovating new tools and technologies to optimize human energy fields to prevent illness and boost health. Frequency therapies are crucial here: electromagnetic, light and sound interventions.

In medicine, electrifying new insights will keep coming around bioelectricity, the “organized lightning” that our cells use to grow and communicate. Michael Levin at Harvard’s Wyss Institute is just one top scientist uncovering the bioelectric “language” that cells use to coordinate everything from their own regeneration to cancer suppression. Biophotons are the light particles radiating from our cells that help regulate our biological systems—and the emerging field of Biophotonics will use coherent light (lasers, lighted crystals) to positively impact tissues and organs. New “optogenetic” tools are exciting neurons using light, allowing them to map the brain’s connections and activate brain circuits.

Humans are increasingly bombarded by electromagnetic frequencies in our hyper-networked world, which will only surge with the next-gen cell network 5G, unleashing an unprecedented storm of high-energy photons through our dwellings and bodies. The science around cellphones’ impact on health is shrilly contradictory, but electromagnetic pollution will be the new public health issue. The future: solutions shielding us from the biophotonic blitz. Architects will design homes, schools and workplaces to maintain a healthy human energy field. Wellness resorts and real estate developers are already making moves: At Germany’s Villa Stephanie, a flick of a button copper-lines your room so electricity and Wi-Fi is blocked; Troon Pacific’s luxury homes have shielded cables in bedroom walls to block exposure to electromagnetic fields, and flipping lights off at night also means flipping off Wi-Fi.

More wellness destinations will go “high energy”: serving up even more ancient energy medicines, more cutting-edge energy technologies, and more blending of both ancient and modern solutions. Six Senses Resorts’ “Grow a New Body” program—dubbed “neo-shamanism”—deploys many approaches to fix your energy body. On the modern side, energy-medicine evaluations with doctors, light therapies, altitude training, and ozone and oxygen therapies—while ancient shamanic approaches include mitochondria-boosting diets, fasting, plant medicine, and intensive spiritual work to clear negative emotions.

Energy medicine is at a pivotal moment, with the medical world and “ancient wellness” finding some common—at least in principle—theoretical ground. Common ground leads to new conversations and solutions. “Energy futures” in health and wellness: a very strong “buy.”

6. Organized Religion Jumps into Wellness

If going to church once meant dolling up in a dress to sit in a pew, today it might look more like wearing leggings for a HIIT-infused sermon. More and more, faith is incorporating the latest wellness trends, signifying a shift away from viewing bodywork as vanity.

With interest in health and fitness at an all-time high, organized religion is reimagining age-old rituals and formats. For some churches, synagogues and mosques, this adoption simply reflects a desire to feel better and to take preventative health measures. Congregations no longer want to separate their physical and spiritual needs but instead, hope to fuse them together in novel new ways. This ranges from aerobic fitness classes to meditative retreats, all reworked with religious liturgy and biblical references. There are now boutique fitness studios solely devoted to worship or which cater to religious constraints. We see Ramadan bootcamps, Jewish Sabbath service hikes, Christian wellness retreats, Catholic Pilates classes and Muslim fitness YouTube channels.

For other religious institutions, these new measures constitute a blatant appeal to younger worshippers, especially millennials. A 2018 Pew Research Center study found that adults under age 40 are far less likely to believe religion is “very important” in their lives than older groups. To make Sunday service more relevant, religious leaders add elements that speak to this demographic: meditation, nutrition, and connection to nature, among other interests. One Los Angeles synagogue offers a yoga class on Yom Kippur.

This extends beyond brick-and-mortar. Groups also expand audiences through wellness apps and platforms. Faithful Workouts is an online Christian ministry of streaming workouts infused with sermons and Christian music, whereas Soultime is an app providing guided meditation through a religious lens.

While the bulk of this trend depends on independent churches and start-ups, we’ll start to see megachurches, national religious organizations, and more influential leaders further embrace this trend. Many institutions now start to see health and wellness initiatives as a crucial part of tending to parishioners’ wellbeing.

7. The Wellness Sabbatical

The current vacation model: work like mad and take a week of vacation where you’re supposed to totally switch off. A great model, but one that doesn’t work for many people anymore. As work has become “always-on,” more people aren’t taking their vacation days, and vastly more people are remote/independent workers with no formal vacation time. The reality: More people desperately need a profound wellness break, but they need to keep working. Shaming them for not taking vacations—or not totally unplugging when they do—feels naïve.

Enter a new travel concept: the wellness sabbatical, where days of work and wellness are intentionally blended, at destinations that actively, creatively make this possible. On a wellness sabbatical, you’re set up to work a few productive hours a day (great workspaces, technology), but you also schedule a lot of daily wellness experiences (healthy food, movement, time in nature, sleep, human connection, etc.). And repeat, hopefully for a minimum of three weeks, that sweet spot to jumpstart lasting lifestyle changes and for a true mental reset. The time we dedicate to recharging has shrunk: from the three-week-long “taking a kur” common in Europe a few decades ago to that weekend wellness getaway. It’s time for the pendulum to swing longer, and the work+wellness sabbatical model makes it possible.

Kamalaya in Thailand just unveiled a Wellbeing Sabbatical program, which (with a minimum 21-day stay) goes far deeper than a mere “recharge,” and where the comprehensive daily healing experiences (including personal mentoring) are flexibly designed around guests’ work schedules. Vana in India just unveiled its 30-day wellness sabbatical, where great technology and workspaces mean having that conference call after an appointment with a Tibetan Healing doctor. At Mexico’s Rancho La Puerta, execs are checking into casitas with private pools and offices to interweave a few hours of work each day with immersion in their 365-degree wellness offerings. We predict more top wellness resorts, typically designed around 1–2 week stays, will expand to 21-day, flexible work+wellness programs.

And don’t fear, inexpensive, hip, wellness-sabbatical-enabling destinations are brewing, with the surge in co-living/co-working platforms for the digital nomad (that are increasingly serving up wellness programming)—whether Outsite or for-women Behere. Selina offers co-working/living and wellness at destinations from Portugal to Panama, where days are spent working, hanging with the tribe, surfing, doing yoga, etc.—and where wellness practitioners stay free for teaching. Creative models abound: At Gather in Israel, stay a month, work, and experience the “wellness kibbutz” lifestyle; Amble offers super-affordable, one-month nature sabbaticals for creative types at US National Parks. Why go home? Why have a home?

Transformation comes from longer wellness experiences, but most of us have jobs. That’s the heartbeat of the wellness sabbatical, a concept we think will hit hundreds of destinations—and could shake up the future of travel, wellness and work.

8. The Fertility Boom

Fertility is no longer a taboo topic hushed about in doctor’s offices. The last few years saw incredible progress in this space on multiple fronts. Celebrities and newsmakers ranging from Kim Kardashian to Mark Zuckerberg shared their personal experiences; numerous countries expanded their health coverage to include IVF; while Silicon Valley funded a number of start-ups attempting to solve every issue impacting fertility—for both men and women.

These advancements couldn’t come sooner: Fertility has reached a crisis point across the globe. Highly industrialized countries such as England, Japan and the US continue to see record-low fertility rates, which will ultimately impact the future of the workforce. There are multiple reasons at play, but the most dominant one is that women of childbearing age delay having children. Not that they’re the sole party: Research shows that male sperm quality begins to decline at age 35, making men just as susceptible to a ticking biological clock.

So, what does fertility care look like today? Nothing like your mother’s healthcare. The landscape is filled with apps, period trackers, platforms, and wearables that not only increase one’s chances of conceiving but even attempt to make it, well, enjoyable. Community support networks such as Peanut Trying to Conceive make it a less lonesome journey, while Tinder-like partner-matching app Just A Baby lets one swipe through potential baby daddies.

Even the fertility clinic, once a dreaded place to get poked and prodded, has been transformed. A medley of newcomers reimagine IVF treatment, much like a spa experience—champagne, hors d’oeuvres, concierge service, and a decor that’s more akin to a fashion boutique. Trendy bicoastal US clinic Kindbody takes it one step further by taking the show on the road: It launched a roaming bus to conduct fertility tests and encourage young women to take family planning more seriously.

Of course, treatments don’t come cheap. In the US, for example, the average couple can spend up to $60,000 for IVF treatment. Suck sticker shock inspired several start-ups specifically devoted to flexible financing services. Some of them are rather creative, ranging from a “fertility debit card” to financial plans for eager-to-be grandparents who can take a loan out on behalf of their adult children.

So far, women’s health start-ups are believed to have secured over $1 billion in investment, and of that, 60 percent is focused on fertility or pregnancy. It’s just the start of what many see as a femtech revolution.

9. Wellness Music

We all self-medicate through music, but most people don’t grasp just how powerful the medical evidence for music therapy is: Humans are hardwired for music; no other stimulus positively activates so many brain regions; and stringent studies show its dramatic impact on mood, anxiety and pain.

If formal “music therapy” has always seemed a tad dowdy, now, suddenly, something big is happening. Music as an intentional therapy is being radically reinvented by new technologies. Music is emerging as one of the hottest trends in wellness, and wellness concepts are shaking up the massive music industry. “Wellness music” is being born, and the trend takes provocative forms.

There’s a big uptick in scientific research identifying how music’s structural properties (such as beat, key, chord progression, etc.) specifically impact the brain and biometrics such as heart rate and sleep patterns—so evidence-based music and soundscapes can be developed as precision medicine. Music therapy’s potential is so immense that the NIH just awarded $20 million to fund a Sound Health Initiative to uncover music’s brain mechanisms and new applications to treat everything from PTSD to autism. That’s serious money for serious science. The trend is also being fueled by our exhaustion with visual culture and screens: More of us are retreating into music and sound, as evidenced by everything from the surge in podcast-listening to the rise of hip “vinyl listening bars.”

The mainstream music industry is pivoting to “wellness music.” There’s an explosion of wellbeing playlists (stress-reducing, sleep-focused, etc.) at the big streaming sites such as Spotify. There’s big, new audiences for ambient and now actually cool “New New Age” music. Musical artists—from Erykah Badu and Jhene Aiko to bands such as Sigur Rós—are incorporating all kinds of wellness into their concerts, whether mass sound baths, meditation or aromatherapy. Full-blown audio-wellness festivals are rising. “Wellness” is becoming a new mode of listening—beyond the artist or genre.

A fascinating development: the rise of “generative” music, with apps that pull your biological, psychological and situational data to create a tailor-made-for-you, always-changing soundscape—to improve your mental health any time you want to tune in. Berlin-based Endel is the headline-grabber, and their app deploys biometrics, AI and algorithms to create a personalized ambient wellness composition that just keeps blossoming as your bio and environmental input provides more data—whether you’re stressed in traffic or headed out for a run. At London’s wellness music sanctuary Wavepaths, founded by a neuroscientist and leading psilocybin researcher, you nest in an egg-pod, sensors gauge your biological and emotional states, and AI translates that data into a healing composition that courses through you via 21 surrounding speakers. (Music that simulates psychedelic experiences will rise.)

Meditation apps are morphing into wellness music apps. New player Wave foregoes the old whispery, guided meditations for an all-wellness-music platform that, combined with its pulse-vibrating bolster, delivers multi-frequency meditation. Mega-meditation app Calm is evolving into a “wellness music” platform. Their incredibly popular “Sleep” channel features compositions by alt-rock stars such as Moby and Sabrina Carpenter designed to work as adult lullabies. In 2020, they’re working with famous artists—whether country or hip-hop stars—to create new, long-form “Calm” music for wellbeing (essentially becoming a wellness record label).

We’ll see ear-opening, new music and sound experiences at travel destinations. Wellness resorts have launched so many sound baths, they’ve become a collective, mind-melting “Gong Show”—and the ancient sonic journeys aren’t going anywhere. More wellness studios, such as London’s Mind Like Water, will put rich menus of sound healing under one roof, whether Ayurvedic sound therapy massage or CBD sound journeys. Some really new acoustic experiences will hit wellness travel. “Deep listening” in noise-protected nature looks to be a fascinating development. In Amazon Awakenings’ “Let it Happen” trip, acoustical ecologist Gordon Hempton leads travelers on an “interactive sound journey” in the sonically stupendous Ecuadorean rain forest, at the first noise-pollution-free “Wilderness Quiet Park.” You learn to recover your lost animal-alert, 360-degree hearing, and practice “deep listening exercises” to identify the natural “drumbeats, violins, raindrops and choruses” around you.

People will pit artist-created music against new, neuroscientist-designed wellness soundscapes. But this trend isn’t about giving up your Bob Dylan or Beyoncé fixes—it’s about seeing music’s health potential anew, with far more “wellness music” options: radical new technologies, experiments and experiences.

10. In Wellness We Trust: The Science Behind the Industry

Wellness is by nature a consumer industry: It evolved to supplement what traditional medicine hasn’t tackled well, whether prevention, lifestyle change or mental wellness. But because it’s a hyper-consumer, largely unregulated, $4.5 trillion market, there’s been a storm of baseless claims about pseudo-scientific products and Instagram and celeb “wellness influencers” for hire. It’s one thing when a wellness approach has little benefit but does no harm—but when a “flat tummy tea” loaded with laxatives does real harm, the situation is serious.

The industry has been ripe for more rigorous reckoning—whether through media criticism, internal company policing, new vetting and evidence platforms, or government regulation. And the time has come. Wellness watchdogs will rise, trying to re-establish some distinctions between legitimate wellness approaches and practitioners and charlatans who give wellness a bad name. People want help separating wheat from chaff, and more resources will help them do it.

We’ll see more online call-out platforms, such as Instagram collective Estée Laundry, which goes after the false claims of influencers and brands in the beauty industry. (Online platforms that take on the wider wellness space are likely ahead.) We’ll see more vetting and certification sites such as UK-based WellSpoken, whose content tries to counter wellness pseudoscience and certifies brands. WellSet is trying to take on questionable wellness practices with a marketplace where people can find reputable local specialists.

More companies will self-police, such as CVS Pharmacy’s recent “Tested to Be Trusted” initiative, which subjected all of its supplements and vitamins to third-party testing so what a customer sees on a label is what they get.

Most people wouldn’t want the government regulating yoga or meditation, but we predict more governments will become bigger watchdogs of supplements and falsehood-in-wellness- marketing. While most governments (such as the US) don’t require that supplements have to work or even be safe, US Senator Richard Blumenthal recently went fast and furious after the makers of “flat tummy teas”—with legislative outcome. Ireland requires that wellness marketers’ online statements conform to the language requirements on EU nutrition and health claims. This fall, the US created firm standards for hemp and CBD production.

There are tens of thousands of medical studies on wellness approaches, despite the fact that the wellness world isn’t on an even playing field, lacking the deep pockets of Big Pharma to conduct big trials among large populations over long periods of time. But there are resources to help you explore all the hard science: The just-upgraded wellnessevidence.com provides direct access to the universe of medical evidence (pro or con) for 28 wellness approaches—from acupuncture to yoga—at the top databases that doctors use: Cochrane, PubMed, TRIP—and also alternative medicine-focused Natural Standards.

We’re in a wider cultural crisis now over fact and fiction; science and belief; and shrill opinion versus collective, consensual notions of reality and truth. We hope truth makes a comeback, and in wellness, more watchdogs will help.

*Frost & Sullivan assessment for Casper, 2019

For images, click HERE.

Registration for the 2020 Summit is now open. Apply here.

For more info, contact Beth McGroarty: beth.mcgroarty@http://www.globalwellnesssummit.com, (+1) 213-300-0107

About the Global Wellness Summit: The Global Wellness Summit is an invitation-only international gathering that brings together leaders and visionaries to positively shape the future of the $4.5 trillion global wellness economy. Held in a different location each year, Summits have taken place in the US, Switzerland, Turkey, Bali, India, Morocco, Mexico, Austria, Italy and Singapore. The 14th annual Summit will take place in Tel Aviv, Israel, from November 10–13, 2020.

Source: https://www.prweb.com/releases/global_wellness_summit_releases_in_depth_report_the_future_of_wellness_2020/prweb16863248.htm

The post Global Wellness Summit Releases In-Depth Report, “The Future of Wellness 2020” – PR Web appeared first on CBD Oil Depot.

]]>
Zelira Therapeutics To Collaborate With The Parkinson’s Foundation – BioSpace https://cbdoildepo.com/zelira-therapeutics-to-collaborate-with-the-parkinsons-foundation-biospace/ Tue, 28 Jan 2020 19:09:10 +0000 http://CBMibWh0dHBzOi8vd3d3LmJpb3NwYWNlLmNvbS9hcnRpY2xlL3JlbGVhc2VzL3plbGlyYS10aGVyYXBldXRpY3MtdG8tY29sbGFib3JhdGUtd2l0aC10aGUtcGFya2luc29uLXMtZm91bmRhdGlvbi_SAQA PERTH, Australia, Jan. 28, 2020 /PRNewswire/ — Zelira Therapeutics Limited (ASX: ZLD, OTCQB: ZLDAF) is pleased to announce a collaboration with the Parkinson’s Foundation, one of the United States of America’s leading communities for people living with Parkinson’s disease (PD), to gather insights from people with PD about their understanding of and […]

The post Zelira Therapeutics To Collaborate With The Parkinson’s Foundation – BioSpace appeared first on CBD Oil Depot.

]]>
PERTH, Australia, Jan. 28, 2020 /PRNewswire/ — Zelira Therapeutics Limited (ASX: ZLD, OTCQB: ZLDAF) is pleased to announce a collaboration with the Parkinson’s Foundation, one of the United States of America’s leading communities for people living with Parkinson’s disease (PD), to gather insights from people with PD about their understanding of and use of medical cannabis and hemp-derived therapies. In 2019, Zelira Therapeutics participated in the Medical Cannabis Conference organized by the Parkinson’s Foundation, and is now assisting in the development of a survey to understand the current use and perceived benefits of medical cannabis among people with PD. This collaboration combines the Foundation’s understanding of the underlying science of Parkinson’s disease and the most prevalent symptoms impacting people with the disease with Zelira Therapeutics’ extensive experience in pharmaceutical and condition-specific medical cannabis product development.

As part of this collaboration, Zelira and Parkinson’s Foundation will:

  • Consult on the development of a survey tool to be sent to people with Parkinson’s to understand why and how they are using medical cannabis and hemp-derived CBD products currently;
  • Review the results as they relate to a future clinical trial on the safety and efficacy of medical cannabis use by people with Parkinson’s disease;

Separately, Zelira will:

  • Incorporate survey insights to inform future development of clinically validated medical cannabis and hemp-derived CBD medicines for people with Parkinson’s disease, and provide guidance to people with Parkinson’s regarding various cannabinoid-based and hemp-derived CBD treatment alternatives.

John Lehr, President and CEO of the Parkinson’s Foundation, stated that “Many people with Parkinson’s disease are seeking help with their symptoms by trying various forms of medical cannabis. The volume and frequency of questions Parkinson’s Foundation receive from people with Parkinson’s regarding the safety and impact of medical cannabis and CBD has led us to examine this public health issue more fully, and to seek collaborations with leaders in the field from academia, government, advocacy groups and industry to provide the most accurate information possible. Zelira Therapeutics, a leader in disease-specific medical cannabis therapeutics, has committed to helping people with Parkinson’s understand the role that medical cannabis might play in managing their daily symptoms.

Tom Borger, Chief Business Officer at Zelira, who participated as a thought leader in the Parkinson’s Medical Cannabis Conference, observed, “The challenge for people with Parkinson’s is clear, as there is a lack of definitive studies informing clinicians and patients with Parkinson’s about the safety and efficacy of medical cannabis. One of the objectives of the survey and this collaboration is to provide guidance to people with Parkinson about the need for clinically validated medical marijuana and hemp-derived CBD medicines that might address their symptoms.

Osagie Imasogie, Founder and Chairman of Zelira stated that “Our Zelira Board is very supportive of this collaboration with the Parkinson’s Foundation which will provide us with essential insights to inform our product development to address the specific needs of people with Parkinson’s disease. This effort is consistent with our focus on patients and our desire to provide them with as many treatment options as possible.

Tim Slate
Company Secretary

About Zelira Therapeutics (www.zeliratx.com)
Zelira Therapeutics Ltd is a leading global therapeutic medicinal cannabis company with access to the world’s largest and fastest growing cannabis markets. Zelira owns a portfolio of proprietary revenue generating products and a pipeline of candidates undergoing clinical development that are positioned to enter global markets from 2020. The company is focused on developing branded cannabis products for the treatment of a variety of medical conditions.

The Company is undertaking:

  • Human clinical trial programs focused on insomnia, autism and opioid reduction with activities in Australia and the USA.
  • Pre-clinical research examining the effect of cannabinoids in breast, brain and pancreatic cancer as well as research examining the potential for cannabinoids to treat diabetes-associated cognitive decline.

The Company conducts this work in partnership with world-leading researchers and organizations including Complutense University in Madrid, Spain; Curtin University in Perth, Western Australia; the Telethon Kids Institute in Perth; the University of Western Australia, in Perth; St. Vincent’s Hospital in Melbourne, Australia; and the Children’s Hospital of Philadelphia (CHOP) in the United States.

Zelira has also formed a strategic partnership with European medicinal cannabis group HAPA Pharm BV, to access HAPA Pharm’s EU-GMP grade manufacturing capabilities and accessing its German distribution network providing a credible and rapid path to commercialization for successful clinically validated formulations.

The Company has developed two proprietary formulations (HOPE®) already launched and generating revenues in Pennsylvania, has laboratory capabilities to develop formulations in Pennsylvania and Louisiana with ability to conduct clinical trials and is establishing a national footprint across the US for the licensing of its products. The company also has a partnership with Ethicann for the development of a proprietary product, CAN-001, which is being developed for the treatment of chemotherapy-induced nausea and vomiting (CINV), which occurs in approximately 80% of the new 23.6 million cases of cancer annually worldwide.

About the Parkinson’s Foundation
The Parkinson’s Foundation was formed by the merger of the National Parkinson Foundation (NPF) and the Parkinson’s Disease Foundation (PDF), both established in 1957, with offices in New York and Miami. The Parkinson’s Foundation makes life better for people with Parkinson’s disease by improving care and advancing research toward a cure. In everything we do, we build on the energy, experience and passion of our global Parkinson’s community. For more information, visit www.parkinson.org or call +(800) 4PD-INFO (473-4636).

About Parkinson’s Disease
Affecting nearly one million Americans and 10 million worldwide, Parkinson’s disease is the second-most common neurodegenerative disease after Alzheimer’s and is the 14th-leading cause of death in the United States. It is associated with a progressive loss of motor control (e.g., shaking or tremor at rest and lack of facial expression), as well as non-motor symptoms (e.g., depression and anxiety). There is no cure for Parkinson’s and 60,000 new cases are diagnosed each year in the United States alone.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/zelira-therapeutics-to-collaborate-with-the-parkinsons-foundation-300994030.html

SOURCE Zelira Therapeutics Limited

Source: https://www.biospace.com/article/releases/zelira-therapeutics-to-collaborate-with-the-parkinson-s-foundation/

The post Zelira Therapeutics To Collaborate With The Parkinson’s Foundation – BioSpace appeared first on CBD Oil Depot.

]]>
My Cancer Treated With Animal Deworming Medication. 1st Dose. 1/23/20 https://cbdoildepo.com/my-cancer-treated-with-animal-deworming-medication-1st-dose-1-23-20/ https://cbdoildepo.com/my-cancer-treated-with-animal-deworming-medication-1st-dose-1-23-20/#respond Tue, 28 Jan 2020 18:49:49 +0000 https://cbdoildepo.com/my-cancer-treated-with-animal-deworming-medication-1st-dose-1-23-20/ Please visit. This is the man Joe Tippens, who cured his Cancer with Dog-Dewormer--Fenbendazole. His was Metastatic like mine. Also visit the video tittled: 1. How curing cancer in dogs is helping humans too. 2. Cancer treated with Animal Deworming Medication. 3. This is an Article found online called: Cancers Are Newly Evolved Parasitic Species,…

The post My Cancer Treated With Animal Deworming Medication. 1st Dose. 1/23/20 appeared first on CBD Oil Depot.

]]>

Please visit.

This is the man Joe Tippens, who cured his Cancer with Dog-Dewormer–Fenbendazole. His was Metastatic like mine.

Also visit the video tittled:

1. How curing cancer in dogs is helping humans too.
2. Cancer treated with Animal Deworming Medication.
3. This is an Article found online called:

Cancers Are Newly Evolved Parasitic Species, Biologist Argues. By Rebecca Boyle. July 2011.

Notice how they say, “Newly Evolved”?

It has always been a Parasite.

Poland DEWORMS their citizens as part of their medical routine, why?

Because they are not greedy, and they care about their people’s health.

***The Canine dewormer called (panacur c), we also need to use****.

******Panacur c—Is the one Joe Tippens took, that healed him from Cancer.

I don’t know if it matters or not, which one we take. They all have Fenbendazole. I am starting with this one, and buying Panacur c soon in BULK.

—You can find Panacur c on Amazon in small quantities.
—They also sell it on the site CHEWY. The Large Granules bowl is $489.00.

It is worth it.

*I bought Prosense (Dewormer Solutions)
**4 grams in each pouch.
**$6 and change for each pack. Walmart has them for $7/$8 Dollars.

I will take a small protocol first, 3 times a day. Morning, noon, then before bed.

Just follow dirrections, and take the correct dosage with your weight.

I am at 171. 40 pounds for each pack. 40×4=, and that is your intake.

Spread it. 3 times a week. Follow the directions.

**Buy them in BULK**

I have IDC, Stage IV Metastatic Breast Cancer. 1 Tumor on my left breast, that spread to my chest bone. My recent scan showed spots on my spine, and left ribs.

My Oncologists placed me on Ibranze, and Letrozole. & 1 shot of Lupron to place me on menopause at a young age.

My Estrogen feeds my tumors. 1 shot of Xgeva on my right shoulder every month for Bone Fracture.

These medications have destroyed my body. My right shoulder is sore, and the pain on it is tremendous. I can’t sleep on my shoulders when I get these Xgeva shots.

Veins have formed on my back, which the Doctors have 0 advice for. They actually asked me, Are you scratching yourself?

I told them, Do you think that if I scratched myself all over my back I would leave marks like this without bleeding? And never reporting it? It is YOUR CANCER MEDS that is doing this.

Oncologist are like robots these days.

My hair follicles hurt immensely. I had to cut my hair. I was loosing so much hair. My eyes burn constantly. My toe nails got black. I bruise easily. My vision is blurred. I have edema on my feet.

This needs to stop.

They told me Chemo or Radiation will not work for me. They never adviced me to remove my breasts. I am incurable they said. I have to live like this until the meds stop working.

Ibrance, and Leteozole are about $523 per pill. Why would they provide the cure?

Pharma would loose billions.

It is not good for business to give us the cure.

I have 4 kids, 4 Military Dependents that need me.

I want the cure.

I think someone leaked this, and people are becoming aware.

Let’s heal!

#fenbendazole #cancer #breastcancer #mbc #stageivmbc #theendofmyrescue #metastaticmbc #breast #protocol #tumor #tumors #cancertreatedwithdewormingmedication #deworming

The post My Cancer Treated With Animal Deworming Medication. 1st Dose. 1/23/20 appeared first on CBD Oil Depot.

]]>
https://cbdoildepo.com/my-cancer-treated-with-animal-deworming-medication-1st-dose-1-23-20/feed/ 0
As baseball loosens grip on CBD, former football players urge NFL to follow – Reuters https://cbdoildepo.com/as-baseball-loosens-grip-on-cbd-former-football-players-urge-nfl-to-follow-reuters/ Tue, 28 Jan 2020 18:39:30 +0000 http://CAIiEM6MjKm-UQJB1tn9RmjM5ukqFQgEKg0IACoGCAowt6AMMLAmMJSCDg MIAMI (Reuters) – In the bone-crunching, muscle-wrenching sport of football, staying on the field when injured is a challenging priority for NFL players. FILE PHOTO: Denver Broncos running back Terrell Davis (30) picks up yardage against the Atlanta Falcons during the first quarter of Super Bowl XXXIII, January 31. Trying […]

The post As baseball loosens grip on CBD, former football players urge NFL to follow – Reuters appeared first on CBD Oil Depot.

]]>
MIAMI (Reuters) – In the bone-crunching, muscle-wrenching sport of football, staying on the field when injured is a challenging priority for NFL players.

FILE PHOTO: Denver Broncos running back Terrell Davis (30) picks up yardage against the Atlanta Falcons during the first quarter of Super Bowl XXXIII, January 31. Trying to make the tackle are Falcons Ronnie Bradford (below left) and Henri Crockett (94). JLS/HB/AA – RP1DRIKXZFAE/File Photo

And with another major U.S. sports league opening the door to allow players to use marijuana and associated compounds like CBD, a debate is heating up about the way football players manage pain.

Last month, Major League Baseball (MLB) removed natural cannabinoids such as THC, CBD and marijuana from its Drugs of Abuse list. The decision, prompted by concern about growing addiction to opoid piankillers, was widely acclaimed.

Former football players told Reuters a similar policy would be a positive step for management of chronic pain in the NFL.

“The landscape around all professional sports is sort of leaning that way,” said Hall of Fame running back Terrell Davis, a two-time Super Bowl champion with the Denver Broncos. “Now how fast the NFL gets there, I’m not sure.”

In May, Davis co-founded a new sports drink infused with CBD known as DEFY, after becoming convinced of the cannabis-derived compound’s benefits.

The NFL has firm rules regarding banned substances, with players regularly receiving suspensions for marijuana and alcohol violations.

Davis, who retired during the 2002 preseason, said adopting a policy similar to MLB’s would improve players’ quality of life.

“The bottom line is just to give players choices,” said Davis. “To be able to say, ‘hey, you’re not forced to take just one kind of anti-inflammatory.’”

CBD, also known as cannabidiol, is a THC-free cannabis compound that has found a big market in recent years for products including body lotions, ingestible liquids and capsules. Advocates tout health benefits from anxiety reduction to pain management.

Several other former NFL players have gotten into the CBD business after their careers ended, including three-time Super Bowl champion Rob Gronkowski, who partnered with topical medication firm Abacus Health in 2019.

“It’s not going to do miracle work and heal your injuries like that but I believe it will help give you a relief,” said Gronkowski, who advocates the inclusion of CBD in all professional sports. “Especially in the football, you’re always getting muscle tissue damage from all the hits.”

One of the highest-performing tight ends in the history of the sport, the 30-year-old former New England Patriot struggled through numerous injuries and underwent surgeries for his ankle, forearm, back and ACL/MCL during his career.

“With the MLB lifting its ban, it’s just a fantastic start, and it would be wonderful to see like NFL and other major sports organizations to start following the lead of the MLB and lifting up that ban,” Gronkowski said.

This month, the Pain Management Committee of the NFL and the players’ union held a forum to examine the potential for CBD to become a permitted substance.

Dr. Michael Oshinsky, a program director who oversees pains and migraine research at the National Institutes of Health, told Reuters evidence remains thin to back up many benefits claimed by CBD advocates.

“When it comes to pain, because of that subjective nature of it, the patient has a lot of control over what they perceive,” said Oshinsky.

“Maybe a bit for inflammation, there’s some evidence,” he added, but “there’s enough for us to know it’s not some miracle cure for pain.”

On the topic of marijuana and CBD, the league told reporters last week that “everything is under consideration” in regard to different forms of therapy to help in treat pain.

“If we are going to recommend or approve any kind of therapy for NFL players, again, whether it’s equipment or treatment or intervention, we’d have to pass an extremely high standard of proof,” said Dr. Allen Sills, the NFL’s chief medical officer.

Some battle-worn veterans of the NFL say having the option to use CBD products should be in the hands of the players.

“(I) literally limped away from the game when I was done,” said three-time Pro Bowl linebacker Lofa Tatupu, whose six-season career with the Seattle Seahawks was “decimated” by injuries.

After retiring in 2013, Tatupu began researching and eventually using CBD. He co-founded the Washington-based ZoneIn CBD in 2019.

Slideshow (3 Images)

“The wear and tear is still there,” said Tatupu, who underwent 10 surgeries during his NFL career. “It didn’t mask the pain, it helped me deal with it directly and work through it.”

“I hope (the NFL and NFLPA) listen to us, in terms of how much it’s fixed or repaired the trauma that we’ve experienced from our career,” said Tatupu. “I know I did willingly sign up for that, because I saw my dad go through it.

“So now I know why he always said, ‘you’re going to play baseball, not football.’”

Reporting By Amy Tennery; Editing by David Gregorio

Source: https://www.reuters.com/article/us-football-nfl-pain-feature/as-baseball-loosens-grip-on-cbd-former-football-players-urge-nfl-to-follow-idUSKBN1ZR1V4

The post As baseball loosens grip on CBD, former football players urge NFL to follow – Reuters appeared first on CBD Oil Depot.

]]>
Dairy industry flexing to enter CBD despite regulatory uncertainty – Food Dive https://cbdoildepo.com/dairy-industry-flexing-to-enter-cbd-despite-regulatory-uncertainty-food-dive/ Tue, 28 Jan 2020 18:39:08 +0000 http://CBMiaGh0dHBzOi8vd3d3LmZvb2RkaXZlLmNvbS9uZXdzL2RhaXJ5LWluZHVzdHJ5LWZsZXhpbmctdG8tZW50ZXItY2JkLWRlc3BpdGUtcmVndWxhdG9yeS11bmNlcnRhaW50eS81NzA5NTIv0gEA SCOTTSDALE, Arizona — An “absolute insatiable (consumer) appetite for more CBD” products will spur companies in dairy to consider rolling out products even if the FDA hasn’t established a clear framework allowing their use in food and beverage products, the head of a group representing the nation’s dairy manufacturers, marketers and […]

The post Dairy industry flexing to enter CBD despite regulatory uncertainty – Food Dive appeared first on CBD Oil Depot.

]]>
SCOTTSDALE, Arizona — An “absolute insatiable (consumer) appetite for more CBD” products will spur companies in dairy to consider rolling out products even if the FDA hasn’t established a clear framework allowing their use in food and beverage products, the head of a group representing the nation’s dairy manufacturers, marketers and suppliers said on Monday.

“Industry is moving and saying ‘Look, we’re going to be careful with the claims we make, and yes we’re going to take some risk,'” Michael Dykes, president and CEO of the International Dairy Foods Association, told reporters at its annual conference in Arizona.

“They are going to find a way (to make CBD products). There is such a tremendous consumer demand for it, there is such a market for it that they are going to find some way to tap into that market rather than wait for the”  FDA to catch up, he said.

A Rabobank report found last May that CBD has entered food and beverage products — beer, coffee, cocktails, jelly beans and others — at an “astounding pace” and the market shows no sign of abating. 


“They are going to find a way (to make CBD products.) There is such a tremendous consumer demand for it, there is such a market for it that they are going to find some way to tap into that market rather than wait for the” FDA to catch up.

Michael Dykes

President and CEO, International Dairy Foods Association


Spending on all cannabinoids, which also includes marijuana and its psychoactive THC derivative, is projected to grow to $4.1 billion by 2022 from $1.5 billion in 2018, according to a report from BDS Analytics. A study from A.T. Kearney in 2018 found 40% of U.S. consumers said they would be willing to try a cannabis edible.

A conservative approach

For now, large food companies, including dairy, are taking a wait-and-see attitude until more regulatory clarity is provided. 

Mondelez, which makes Triscuits and Oreostold CNBC last May that CBD could be a part of its future snack innovations. Bolthouse Farms’ CEO told Food Dive last November it planned to introduce two ready-to-drink beverage lines that contain the ingredient — a low sugar, low calorie functional beverage and a coffee option. Coca-Cola also is reportedly monitoring the space, but the beverage giant has denied it has any plans to enter the segment anytime soon.

Jim Watson, a senior beverage analyst at Rabobank speaking on a CBD panel​, told the audience at the IDFA’s Dairy Forum that companies are looking at CBD use differently depending on their size. Startups value the first-mover advantage and the attraction of a fast-growing market; they’re less likely to be flustered if the FDA cracks down on them, he said. For large CPGs, the market is currently too small compared to the inherent risk they could face if they enter the space and upset the government.

Martin Hahn, a partner at Hogan Lovells US, agreed. “The market is there and the market it is continuing to grow,” he told the audience during the same panel. Businesses entering the segment are not the Fortune 500-size companies because “they tend to be more conservative, appropriately so, … they have much more to lose if the FDA seizes their products.”

Tinnakorn Jorruang/Getty Images

Dairy products such as milk, shakes and ice cream laced with CBD so far appear to be mostly relegated to smaller players. In November, hemp-based food and drink maker Food Hemp launched the first CBD plant-based milk in the U.K. Ice cream maker Ben & Jerry’s announced in 2019 that the Unilever-owned brand will create CBD-infused frozen treats in the U.S., but only once there are regulations in place from the FDA.​

Dykes told reporters that larger dairy companies entering the space would most likely not put their name brands on it. Instead, they could introduce new brands focused on CBD or look outside the company by licensing another product or entering into a joint venture.  

In the dairy space, Watson said ice cream makes the most sense for using CBD because of the frozen treat’s association as a snack to indulge and relax with at the end of the day. Coffee creamers and post-recovery drinks consumed following exercise also could be potential vehicles for CBD. One area unlikely to see the ingredient is milk, which Watson said is closely associated with kids while CBD is tied to marijuana.

“You wouldn’t go anywhere near that,” Watson said. 

Even as more consumers look to CBD-infused products, regulatory hurdles are in place that are slowing the debut of these products on a wider scale. CBD is regulated on a state level, with the substance remaining illegal in foods and beverages on a national level. 

If an ingredient has been approved for medical use through the FDA’s drug review process, it cannot be added to food or beverages under current law. The agency could create an exception, but has never issued a regulation like that for any substance before. Still, several companies are already infusing food and beverage products with CBD despite murky federal restrictions in place. 

There also is uncertainty over health claims associated with CBD, which include its ability to lessen pain, lower blood pressure and reduce anxiety. The FDA recently cracked down on unfounded claims from a handful of companies making CBD-infused products.  

‘Significant safety concerns’ 

Speakers on the IDFA panel discussing CBD were in agreement that its use in dairy and other food and beverage products would benefit from federal guidelines from the FDA, specifically one that established a safe threshold for the amount that can go into products. Without it, Hahn said CBD risks becoming similar to marijuana on the state level where regulations can vary widely.

“That would the death knell for any (International Dairy Foods Association) member companies because you just don’t function at the state level,” he said.

Hahn expressed doubt that the FDA would act anytime soon. The agency has expressed “significant safety concerns” with hemp extracts and CBD, citing potential impacts on liver toxicity and adverse affects with other drugs, among more than a dozen other additional issues it has raised. 

To quell these concerns, he said the food industry could conduct toxicology tests, but it’s likely to take several years to gather and analyze all the information needed to satisfy the FDA.

“If you are the dairy industry and you want to be first-in-class and take that aggressive stance and you’re going to go out and commercialize a dairy product that contains hemp extracts, you have to have the legal basis to add it,” he said. “Before you start going making claims in the dairy industry, you need to make sure you have the support, which is going to require some type of clinical study.” 

Kelly Shea, senior vice president of government affairs and corporate communications with Charlotte’s Web, underscored the need for consistent standards. Charlotte’s Web currently doesn’t sell food with CBD. Instead, it uses the ingredient in oils, capsules, topicals and pet products.

“We want this to be regulated,” she told the audience of dairy farmers, food manufacturers and analysts. “We would love to be selling to people like you.”

Shea, who worked at Danone and WhiteWave before coming to Charlotte’s Web, warned that when CBD is used in food and other products it needs to be consistent — an area where the industry needs to improve. It must lack harmful heavy metals or pesticides, and needs to follow through on its promised efficacy from batch to batch or it could ultimately discourage companies or consumers from using it if it’s unreliable.​

With clarity not expected from the FDA, Hahn said there is little to stop food and beverage companies from using the ingredients in their products. “What we have now is the wild, Wild West,” he said. 

Source: https://www.fooddive.com/news/dairy-industry-flexing-to-enter-cbd-despite-regulatory-uncertainty/570952/

The post Dairy industry flexing to enter CBD despite regulatory uncertainty – Food Dive appeared first on CBD Oil Depot.

]]>
Privy Peach Announces Increased Value in Their All-Natural Intimate Oil – Yahoo Finance https://cbdoildepo.com/privy-peach-announces-increased-value-in-their-all-natural-intimate-oil-yahoo-finance/ Tue, 28 Jan 2020 18:09:32 +0000 http://CBMiU2h0dHBzOi8vZmluYW5jZS55YWhvby5jb20vbmV3cy9wcml2eS1wZWFjaC1hbm5vdW5jZXMtaW5jcmVhc2VkLXZhbHVlLTE0MDAwMDMxOC5odG1s0gFbaHR0cHM6Ly9maW5hbmNlLnlhaG9vLmNvbS9hbXBodG1sL25ld3MvcHJpdnktcGVhY2gtYW5ub3VuY2VzLWluY3JlYXNlZC12YWx1ZS0xNDAwMDAzMTguaHRtbA Same All-Natural, Broad Spectrum, Vegan and Animal Cruelty-Free CBD Intimate Oil with Increased CBD Content Just in Time for Valentine’s Day DENVER, Jan. 28, 2020 /PRNewswire/ — Privy Peach, a women-centric CBD brand based out of Colorado, is excited to announce the re-release of their highly sought after intimate oil with […]

The post Privy Peach Announces Increased Value in Their All-Natural Intimate Oil – Yahoo Finance appeared first on CBD Oil Depot.

]]>
Same All-Natural, Broad Spectrum, Vegan and Animal Cruelty-Free CBD Intimate Oil with Increased CBD Content Just in Time for Valentine’s Day

DENVER, Jan. 28, 2020 /PRNewswire/ — Privy Peach, a women-centric CBD brand based out of Colorado, is excited to announce the re-release of their highly sought after intimate oil with increased CBD content just in time for Valentine’s Day. The Privy Peach intimate oil is now available with 50 mg more of CBD for a total of 300mg for the same price of the previous offering (12 pouches instead of 10).

This change in product offering influenced by consumer feedback is Privy Peach’s way of enhancing the user’s experience a few more times without any additional charge to the consumer.

CBD intimate oil offers various potential benefits to consumers. Many of those that have tried the product have reported amazing results as it has allowed them to once again enjoy sexual intercourse without the discomfort they usually felt. An estimated 3 out of 4 women will experience pain during sex at least once during their lifetime. For other women, however, that live with things such as endometriosis or pelvic inflammatory disease, as well as those going through menopause, pain during intercourse is quite common.

CBD, a compound found in cannabis plants and deemed “generally well tolerated with a good safety profile” by the World Health Organization, has been scientifically proven to offer anti-inflammatory properties. With inflammation being at the root of issues such as those mentioned above, it would seem that personal lubrication infused with CBD could provide substantial benefits to those who experience discomfort during sex.

According to the product page on the Privy Peach website:

“CBD is known for its ability to relax the body and reduce feelings of stress, making it a perfect addition to products you’ll use between the sheets. Our CBD-infused personal lubricant makes it possible to relax your most intimate areas, allowing you to have more enjoyable and longer-lasting sexual encounters alone or with your partner regardless of your gender.”

According to Kim Koehler, the founder of Privy Peach, this product is changing lives, including hers. 

“I suffered from severe pelvic pain during sex for multiple years due to inflammation and muscle issues from a trauma I previously experienced. Since incorporating CBD into a personal lubricant, I, along with many other women who have tried the product, can enjoy intimacy once again without the fear of discomfort.”

About Privy Peach

Founded by Kim Koehler in 2017, Privy Peach offers a full line of CBD health and beauty products, including intimate products, cosmetic products, tinctures, and more. Privy Peach also offers CBD edibles, including CBD gummies and a full spectrum of CBD-infused chocolate in various flavors. After noticing a clear need for women-centric products in the cannabis market, Kim was inspired to develop a product line that was tailored specifically to the needs of women. Her passion for creating products that will enhance the lives of women shines through in the Privy Peach intimate oil and every product they offer.

Learn more at www.privypeach.com and by following Privy Peach on social media @PrivyPeach. Media Contact: hello@privypeach.com, Tel: 303.290.7426.

Related Images

privy-peach-intimate-oil.jpg
Privy Peach Intimate Oil
CBD Lubricants are increasing in popularity for good reason.

Related Links

CNN Mention

Well and Good on best CBD lubes

CisionCision
Cision

View original content to download multimedia:http://www.prnewswire.com/news-releases/privy-peach-announces-increased-value-in-their-all-natural-intimate-oil-300994297.html

SOURCE Privy Peach

Source: https://finance.yahoo.com/news/privy-peach-announces-increased-value-140000318.html

The post Privy Peach Announces Increased Value in Their All-Natural Intimate Oil – Yahoo Finance appeared first on CBD Oil Depot.

]]> 5 things you need to know about CBD oil derived from cannabis now legal in South Africa – Malawi Nyasa Times – News from Malawi about Malawi – Nyasa Times https://cbdoildepo.com/5-things-you-need-to-know-about-cbd-oil-derived-from-cannabis-now-legal-in-south-africa-malawi-nyasa-times-news-from-malawi-about-malawi-nyasa-times/ Tue, 28 Jan 2020 17:39:09 +0000 http://CBMic2h0dHBzOi8vd3d3Lm55YXNhdGltZXMuY29tLzUtdGhpbmdzLXlvdS1uZWVkLXRvLWtub3ctYWJvdXQtY2JkLW9pbC1kZXJpdmVkLWZyb20tY2FubmFiaXMtbm93LWxlZ2FsLWluLXNvdXRoLWFmcmljYS_SAQA Cannabidiol  an active agent found in plants of the cannabis variety, such as hemp and marijuana (CBD oil) has been riding a wave of popularity for the last few years as a result of relaxed laws, word of mouth product reviews, and even celebrity endorsement. When derived from the hemp […]

The post 5 things you need to know about CBD oil derived from cannabis now legal in South Africa – Malawi Nyasa Times – News from Malawi about Malawi – Nyasa Times appeared first on CBD Oil Depot.

]]>
Cannabidiol  an active agent found in plants of the cannabis variety, such as hemp and marijuana (CBD oil) has been riding a wave of popularity for the last few years as a result of relaxed laws, word of mouth product reviews, and even celebrity endorsement. When derived from the hemp plant CBD oil contains no THC (less than 0.3%) so it can offer wellness benefits without making you feel high. The market for CBD is so explosive right now that it grew from $358 million to $813 million in just one year.

South Africa has just officially changed its legal rules on cannabidiol or CBD – a compound derived from cannabis which is known for having medicinal properties, such as treating muscle pain and helping to manage cancer patients’ symptoms 

Part of the appeal is the many health and wellness claims being made by daily users of CBD. Claims are being made that CBD oil helps relieve symptoms of anxiety, depression, insomnia, arthritis, chronic illnesses, cancer treatments, and a whole lot more. With the potential to touch so many lives, it’s easy to see why this product is so hot right now. To date, there has not been an abundance of published studies that confirm these claims but as laws soften we will be able to gather more and more empirical data. Early studies are extremely positive although some scientists remain skeptical.

According to CBD KYRO, now is the time to jump in and become an investor as global demand is driving the profit margin sky high. Countries all over the world are developing CBD-friendly laws and the demand is hard to meet so importing will play a crucial role. One place that is particularly true for right now is South Africa. Here are 5 things you need to know about CBD oil legalization in South Africa.

5 things you need to know about CBD oil legalization in South Africa

#1. South Africa is the first country of the African continent to legalize non-prescription CBD sales and use. Amendments to the Medicines and Related Substances Act of 1965 removed CBD preparations for nonserious health claims from a restricted list. The rule includes any product with a CBD maximum daily dose of 20 milligrams. These products are allowed to have an “accepted low risk” health claim as long as they don’t mention specific illnesses or claim to be a cure for any condition. The “accepted low risk” status is seen by many as a stamp of approval from the government that CBD oil is a safe and effective product, although they come just short of actually endorsing the product. Consumers have confidence though and that drives demand.

#2. In South Africa, you can use cannabis products, including those with THC, if you have a prescription. The medical cannabis laws have been in place since 2017. They ruled that the possession and use of dagga, the South African term for marijuana, is legal. You can only get dagga by prescription but you don’t need a specific medical marijuana card like in other countries. Individuals can grow and cultivate for personal use but commercial enterprises need licenses from the local government.

#3. Not very many cultivation licenses have been given out and there are no in-country manufacturers at this time. Only 21 cultivation licenses have been applied for to-date and there are zero licensed manufacturers of CBD products locally. The laws are new and not yet set in stone so local businesses are being cautious. This means the products that are in high demand are currently being imported into South Africa from other countries.

#4. There is a huge market potential for CBD oil sales in South Africa and right now 100% of the products are being imported from other countries. CBD is a major buzzword in the health and wellness sectors with 6.4 million Google searched related to the products each month. This industry is heading towards the billion-dollar mark and is expected to be a 10 billion dollar industry by 2024. South African companies see this as a great investment opportunity.

#5. Clicks and Dis-Chem became the first South African pharmacies to carry over-the-counter CBD oil products. Popular pharmacy retailers in South Africa are already stocking their shelves with CBD products by importing them from outside the region. CBD products started appearing on pharmacy shelves recently in Johannesburg and Cape Town. They are being shelved in the homeopathic goods aisles.

Vaping Is On The Rise For CBD Users

There are plenty of ways to ingest CBD oil such as drops, gummies, supplements, or vaping. While smoking might be out of fashion, vaping is back on the rise. CBD vape juice is made from a mixture of CBD oil and a carrier liquid that is used with a vaporizer. The vaporizer heats up the mixture creating a vape you can inhale. The vape juice can come in different flavors.

Daily CBD Mag outlines how to choose the best CBD vape devices. For beginners, you can start with a simple pre-filled disposable vape pen. An easy and cheap option, the disposable vape pen is great for people that just want to dip their toe in the water and see what CBD is all about. When you’re reading to become a regular user you can get rechargeable and refillable reusable vape devices.

Vaping CBD oil will not get you high, as most legal CBD oils contain little to no THC (The psychoactive ingredient that produces the high feeling). Because of this, CBD is safe to use throughout the day. Many people use CBD oil for pain relief, inflammation, anxiety, and other medical conditions.

Where To Buy CBD Oil In South Africa 

While you are starting to see a few CBD oils pop up on store shelves in major cities around South Africa, your best bet for a wide selection is to shop online. If you aren’t sure where to start, check out this list of the best CBD oils money can buy, from Cool Things Chicago. With a lack of tight regulation, there are some fake products out there and you don’t want to get duped. Always buy CBD products from highly trusted companies by doing your homework before ordering.

Follow and Subscribe Nyasa TV :

Source: https://www.nyasatimes.com/5-things-you-need-to-know-about-cbd-oil-derived-from-cannabis-now-legal-in-south-africa/

The post 5 things you need to know about CBD oil derived from cannabis now legal in South Africa – Malawi Nyasa Times – News from Malawi about Malawi – Nyasa Times appeared first on CBD Oil Depot.

]]>
Kadenwood, LLC, Launches LEVEL SELECT™ CBD Oil Drops – PRNewswire https://cbdoildepo.com/kadenwood-llc-launches-level-select-cbd-oil-drops-prnewswire/ Tue, 28 Jan 2020 17:19:02 +0000 http://CBMiaWh0dHBzOi8vd3d3LnBybmV3c3dpcmUuY29tL25ld3MtcmVsZWFzZXMva2FkZW53b29kLWxsYy1sYXVuY2hlcy1sZXZlbC1zZWxlY3QtY2JkLW9pbC1kcm9wcy0zMDA5OTQ2MTYuaHRtbNIBAA The new mint-flavored addition to the LEVEL SELECT™ brand was developed to the highest standards across quality and potency, offering consumers an innovative way to experience Kadenwood’s patented CBD formula. It joins the brand’s existing offerings of topical CBD Roll-Ons and Sports Creams, all containing only the purest form of […]

The post Kadenwood, LLC, Launches LEVEL SELECT™ CBD Oil Drops – PRNewswire appeared first on CBD Oil Depot.

]]>

The new mint-flavored addition to the LEVEL SELECT™ brand was developed to the highest standards across quality and potency, offering consumers an innovative way to experience Kadenwood’s patented CBD formula. It joins the brand’s existing offerings of topical CBD Roll-Ons and Sports Creams, all containing only the purest form of CBD oil, without any THC (tetrahydrocannabinol), created through Kadenwood’s unique vertically-integrated seed-to-shelf production technology.   

“In developing new LEVEL SELECT™ CBD Oil Drops, we were committed to creating products for the everyday user while maintaining the highest standards across quality and potency components,” says Traci Mason, Vice President and General Manager at Kadenwood. “Just as with our established lines of Sports Creams and Roll-Ons, our new CBD Oil Drops offer some of the highest levels of CBD on the market at an affordable price point.”   

LEVEL SELECT CBD Oil Drops come in three levels of intensity:

  • Level 1 CBD Oil Drops have 1200mg of Broad Spectrum CBD per bottle offering 20mg of CBD per serving, ideal for anyone new to CBD Oils.
  • Level 2 CBD Oil Drops have 2400mg of Broad Spectrum CBD per bottle offering 40mg of CBD per serving, perfect for someone who wants a higher level of CBD.
  • Level 3 CBD Oil Drops have 5000mg of Broad Spectrum CBD per bottle offering over 80mg of CBD per serving, specially created for those who need maximum strength CBD.

“We’re excited to once again raise the bar for quality CBD products available to consumers with the launch of new LEVEL SELECT™ CBD Oil Drops,” says Erick Dickens, CEO and Co-Founder of Kadenwood. “This new offering expands the variety of products in which users can experience the benefits of Kadenwood’s pure hemp-derived CBD oil, which has been perfected through our proprietary farming operations to create the highest quality CBD.”

Designed to lead the way for high-quality personal care CBD products, the LEVEL SELECT™ brand is an instant game-changer. The complete line helps users maintain a healthy and active lifestyle from smaller everyday activities to physical exercise, competitive sports, travel and more. 

New LEVEL SELECT™ CBD Oil Drops are now available online at LevelSelectCBD.com starting at $69.99.   

About CBD
Cannabidiol (CBD) is a naturally occurring compound found in hemp plants and has many potential therapeutic benefits. CBD is non-psychoactive, meaning it does not induce any feelings of being “high.” Thanks to the 2018 Farm Bill, compounds derived from hemp plants are now federally legal and consumers can enjoy the many benefits this natural compound provides. 

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer 2019, Kadenwood launched its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

To learn more about Kadenwood and follow news about its farms and soon-to-launch branded products, please visit http://www.kadenwoodbrands.com.

SOURCE Kadenwood, LLC

Related Links

https://www.kadenwoodbrands.com

Source: https://www.prnewswire.com/news-releases/kadenwood-llc-launches-level-select-cbd-oil-drops-300994616.html

The post Kadenwood, LLC, Launches LEVEL SELECT™ CBD Oil Drops – PRNewswire appeared first on CBD Oil Depot.

]]>
US Military Reiterates That CBD Is Off Limits To Service Members – Marijuana Moment https://cbdoildepo.com/us-military-reiterates-that-cbd-is-off-limits-to-service-members-marijuana-moment/ Tue, 28 Jan 2020 14:59:42 +0000 http://CBMiYmh0dHBzOi8vd3d3Lm1hcmlqdWFuYW1vbWVudC5uZXQvdS1zLW1pbGl0YXJ5LXJlaXRlcmF0ZXMtdGhhdC1jYmQtaXMtb2ZmLWxpbWl0cy10by1zZXJ2aWNlLW1lbWJlcnMv0gEA Marijuana reform advocates are hitting back at President Trump’s suggestion that cannabis use makes people lose IQ points. “In Colorado they have more accidents,” the president said of the first state to legalize cannabis for adult use. “It does cause an IQ problem.” The comments were revealed over the weekend […]

The post US Military Reiterates That CBD Is Off Limits To Service Members – Marijuana Moment appeared first on CBD Oil Depot.

]]>
Marijuana reform advocates are hitting back at President Trump’s suggestion that cannabis use makes people lose IQ points.

“In Colorado they have more accidents,” the president said of the first state to legalize cannabis for adult use. “It does cause an IQ problem.”

The comments were revealed over the weekend in a surreptitiously recorded video captured in April 2018 by Lev Parnas, an associate of Trump attorney Rudolph Giuliani, who is involved in the Ukraine scandal that led to the president’s impeachment.

But when it comes to cannabis’s impact on intelligence, Trump has it wrong, according to the National Institute on Drug Abuse, which determined based on longitudinal twin studies that there is not “a causal relationship between marijuana use and IQ loss.”

In interviews with Marijuana Moment on Monday, legalization advocates expressed frustration that the president perpetuated the prohibitionist talking point.

“Trump’s remarks simply reveal that he is out of touch, given that the majority of Americans support marijuana legalization for both medical and adult use,” Sheila Vakharia of the Drug Policy Alliance said. “This type of rhetoric is fear-mongering and inflammatory.”

“The evidence is clear from the dozens of states that have legalized medical and adult use—the sky isn’t falling and the kids are alright,” she said.

Erik Altieri, executive director of NORML, said that “what truly causes a decline in an individual’s intelligence is adhering to false Reefer Madness rhetoric that flies in the face of available science.”

“If President Trump truly believes that responsible marijuana use by adults leads to a loss of IQ points, we suggest he immediately consults his physician to see if he is suffering from this affliction or at the very least consults the wide body of available research that debunks this old talking point,” he told Marijuana Moment.

Listen to Trump talk about marijuana, about 45:30 into the video below:

[embedded content]

But while the president’s IQ claim came as a disappointment, there were other aspects of the secretly recorded dinner conversation concerning that cannabis reform advocates see as positive.

For example, Trump seemed surprised to hear that state-legal marijuana businesses don’t have access to traditional financial services, which Parnas described as “the biggest problem” in the industry.

“Cannabis, look, you’re talking about marijuana, right? You can’t do banking there?” the president said, adding that the issue is “all working out. That whole thing is working out.”

“I don’t know if that’s a good thing or a bad thing,” he said.

Trump, who has previously voiced support for allowing states to set their own marijuana policies, also asked others at the dinner table whether they believe “the whole marijuana thing is a good thing” and whether the plant is “actually good for opioids.”

One person said cannabis is a “better alternative” to prescription opioids, and Donald Trump Jr. noted that “alcohol does much more damage” than marijuana and that “you don’t see people beating their wives on marijuana. It’s just different.”

Morgan Fox, media relations director for the National Cannabis Industry Association, told Marijuana Moment that it’s “pretty frustrating that the president, like many others, has been misled by ‘Just Say No’ propaganda into believing the disproven idea that cannabis consumption decreases intelligence.”

“However, this clip suggests that he is in a fairly good position or at least heading towards one on the issue overall,” he said. “I think it is pretty clear that he understands that prohibition is a failure from an economic standpoint, that states should be free from federal interference, and that reform could help with the opioid epidemic.”

“His statements regarding access to banking suggest that he would be willing to sign cannabis banking reform legislation that crosses his desk. Generally, it is very heartening to see that the administration is having substantive conversations about it, and we welcome the opportunity to continue this discussion with the president to make sure he recognizes the urgency of reform and has the facts.”

Later in the recording, Parnas made the case that Trump should embrace marijuana reform ahead of the 2018 midterm elections to attract young voters and get “ahead of” the issue.

“It’s so far out you’re not going to stop it,” he said. “I think you need to be ahead of it.”

Parnas pitched the idea of establishing a “bipartisan committee” with “no politicians” to independently explore possible policy changes and make recommendations to the administration. The president didn’t directly reply.

While Trump didn’t take up the suggestion to take the lead on cannabis prior to the 2018 election in which Republicans lost control of the House of Representatives, Don Murphy, director of federal policies at the Marijuana Policy Project, said it’s not too late for him to act.

The president “has an opportunity to make the history books undoing a war he inherited, waged against Americans—African Americans in particular—literally for generations,” he said.

“Even his predecessor continued that same failed policy, throwing even more people in prison. Not only that, he has a chance to out flank every Democratic candidate in the field,” Murphy told Marijuana Moment, referring to the Obama administration’s rejection of petitions to reclassify cannabis under federal law. “He would be remembered as our greatest criminal justice reformer in history.”

U.S. Military Reiterates That CBD Is Off Limits To Service Members

Photo courtesy of Wikimedia.

Marijuana Moment is made possible with support from readers. If you rely on our cannabis advocacy journalism to stay informed, please consider a monthly Patreon pledge.

Source: https://www.marijuanamoment.net/u-s-military-reiterates-that-cbd-is-off-limits-to-service-members/

The post US Military Reiterates That CBD Is Off Limits To Service Members – Marijuana Moment appeared first on CBD Oil Depot.

]]>
Beyond THC and CBD: The science of cannabinoids and the brain – Inverse https://cbdoildepo.com/beyond-thc-and-cbd-the-science-of-cannabinoids-and-the-brain-inverse/ Tue, 28 Jan 2020 14:39:37 +0000 http://CAIiEPjvHX7vAibZD_GaW561C3gqGQgEKhAIACoHCAowvfmRCzCeoqcDMJb_ugY When we think cannabis, most of us think of the chemical THC — although CBD is quickly rising in popularity, too. Both cannabidiol and tetrahydrocannabinol, to give them their full names, are cannabinoids — chemical compounds found in marijuana. But while they are the most famous, they are far from […]

The post Beyond THC and CBD: The science of cannabinoids and the brain – Inverse appeared first on CBD Oil Depot.

]]>
When we think cannabis, most of us think of the chemical THC — although CBD is quickly rising in popularity, too. Both cannabidiol and tetrahydrocannabinol, to give them their full names, are cannabinoids — chemical compounds found in marijuana. But while they are the most famous, they are far from the only cannabinoids.

In fact, scientists have discovered more than 100 other cannabinoids — and those are just the ones found in the cannabis plant. In total, there are more than 500 cannabinoids, all of which can have an affect on our bodies and brains. What is perhaps most exciting about these myriad chemicals are the potential therapeutic effects they could have — if the research holds up, cannabinoids could represent hundreds of new drugs for human benefit.

And that list is growing.

In a December 2019 study, scientists announced the discovery of two new cannabinoids — and both of them could pack some real psychoactive power, even compared to the well-known THC.

But despite how abundant they are and the affects they can have, most of the cannabinoids know to science remain a mystery: Scientists aren’t sure how exactly they change the brain and body. Legal restrictions in cannabis — it is a Schedule 1 drug in the United States — mean researchers are stymied by protocol and lack of available resources to do the work. But from what little research has snuck through the barriers, we do know that the body’s own natural endocannabinoid responds uniquely to phytocannabinoids — those that come from the cannabis plant. And some can have some unusual — and maybe even beneficial — affects.

“All cannabinoids are equally important.”

Inverse spoke to the experts to find out exactly what scientists do — and don’t — know about the different cannabinoids and what they do to our brains. We focused on five cannabinoids — they’re the big ones to watch as cannabis’ wide-ranging potential therapeutic uses become increasingly important in modern medicine.

Tetrahydrocannabinol

  • What does THC do in the brain?

Cannabinoids bind to two receptors in the brain, CB1 and CB2 — CB1 is linked to the nervous system, while CB2 is connected to the immune system. Tetrahydrocannabinol (THC) mainly targets the CB1 receptors, which means the chemical affects the brain.

In the brain, THC mimics something known as the “bliss molecule,” or anandamide, a chemical that naturally occurs in the body. Anandamide and other endogenous cannabinoids affect the brain areas that play a role in pleasure, memory, cognition, concentration, movement, coordination, sensory perception, and perception of time, according to the National Institute on Drug Abuse.

One of the most important brain areas THC alters is the hippocampus, which plays a critical role in learning and memory. When you take THC, it limits the brain’s capacity to learn new things and do complex tasks. At the same time, it stimulates your reward system to release more of the neurotransmitter dopamine, which all adds up to the feeling of being “high.”

Tetrahydrocannabinol or THC molecule formula with Marijuana background, Cannabis sativa

The length of a cannabinoid’s side chain determines its potency, at least in part, research shows. Shutterstock

  • How does THC change behavior?

THC is the chemical most commonly associated with smoking, vaping, or ingesting cannabis. It is the compound that causes all the stereotypical hallmarks of being stoned — including giggling, bumbling, silly “highdeas,” and heightened appetite.

  • How is THC used in medicine or recreation?

In regions where cannabis is legal for recreational and/or medical use, you can buy THC isolate — that’s the THC chemical by itself — to get the effects of the cannabinoid without any potential interference from the myriad other chemicals in weed.

In medicine, THC is often prescribed in tandem with CBD for a variety of conditions. One drug that contains THC is Sativex, which treats muscle spasms and stiffness from multiple sclerosis. Although it has shown promise in early clinical trials, it is not currently available for use in the United States.

In the US, people with AIDS and those undergoing chemotherapy can respectively take advantage of two Food and Drug Administration-approved drugs, Marinol and Cesamet. Both of these medications ease nausea and can improve appetite.

Cannabidiol

  • What does CBD do in the brain?

Cannabidiol (CBD) is a rather different beast to its sister compound THC. Instead of binding to specific brain receptors, CBD works by blocking your brain’s receptors’ from binding to cannabinoids. When it is consumed with THC, it actually blocks some of THC’s effects.

Understanding how it works involves backing up to look at what makes cannabis work in the first place.

Cannabis’ key affect on the brain is called retrograde inhibition — the idea that brain signals can flow backward. For decades, scientists believed that when the brain receives an incoming piece of information, it processes it and sends a signal triggering a corresponding reaction. “we thought neurotransmissions only went one way,” says David Bearman, a California-based physician who researches and writes about cannabis and other substances.

But with cannabinoids — and especially cannabinoids like CBD — things can get weird. When these cannabinoids bind to receptors in the brain, the resulting signal can travel from the part of your brain that normally receives these transmissions to the neurons that normally send them.

If that happens, it can create problems for neural signaling as a whole, Bearman says.

“This is like throwing sand in the machinery,” he says.

Cannabidiol chemical structure on green cannabis leaf background

CBD’s popularity has spiked recently as a cure-all supplement.Shutterstock

  • How does CBD change behavior?

Like THC, cannabidiol is psychoactive in that it changes your brain, but it doesn’t give you the same high as THC. In fact, CBD offsets some of THC’s effects, like the sense of euphoria it causes, and, in isolate, can actually make you feel less stoned. Taken alone, some say CBD produces a relaxing, chilled-out effect.

  • How is CBD used in medicine or recreation?

CBD’s affect on brain signaling may sound unusual, but it could also have some health benefits, especially in conditions where neural signaling has gone otherwise awry. Thus far, CBD has shown promise in treating conditions like epilepsy, migraine, attention deficit hyperactive disorder, or chronic pain, Bearman says.

To date, CBD is approved by the Food and Drug Administration to treat seizures, with a medication called Epidiolex. But the compound is widely available as an isolate, and some claim it can help with everything from anxiety to chronic pain.

Cannabichromene and the brain

  • What does CBC do in the brain?

Unlike THC and CBD, Cannabichromene (CBC) binds poorly to CB1 receptors in the brain, so its main effects are related to those CB2 receptors, which are connected to the immune system.

  • How does it change behavior?

This cannabinoid does not produce a high, and may not produce any behavioral affects in humans at all. But the research is still preliminary. A 2010 study in mice suggests that CBC may affect motor activity, essentially suppressing movement in response to fear in mice. However, a 2005 study of brain activity in 22 people found that CBC did not produce any noticeable changes in the participants’ behavior or activity.

Cannabichromene molecule.Shutterstock

  • How is it used in medicine or recreation?

CBC’s anti-inflammatory properties are among the reasons more experts are showing interest in cannabinoids as medical treatment. The compound can even limit growth of some cancer cells, reported Cannabis Science and Technology. And it might have antibacterial properties — as does CBD — making cannabis a potential player in combatting the ongoing antibiotic-resistance crisis.

Cannabigerol

  • What does CBG do in the brain?

Cannabigerol (CBG) seems to target both CB1 and CB2, research suggests. That means that strains of cannabis that are high in CBG may affect both the mind and the body.

Cannabigerolic acid or CBGA cannabinoid molecule.Shutterstock

  • How does it change behavior?

CBG isn’t itself psychoactive. It works in tandem with other cannabinoids to alter some of the psychoactive effects of cannabinoids like THC. It can reduce paranoia, according to cannabis company Cresco Labs.

  • How is it used in medicine or recreation?

Like CBC, CBG, also has some antibiotic qualities, as well as some mild anti-fungal ones. Scientists believe it could help treat skin conditions like psoriasis and acne by limiting keratin-producing skin cells. These anti-inflammatory mechanisms also mean that CBG may have promise in stunting the growth of certain cancers and in easing the features of conditions like inflammatory bowel disease and Crohn’s disease.

Despite this promise, there are no drugs now on the market using CBG as an active ingredient, but unlike its sister compound THC, CBG is not set at Schedule 1.

Cannabinol

  • What does CBN do in the brain?

Cannabinol (CBN) is mostly found in aged cannabis plants, because it is produced by the degradation of THC. It has a much lower affinity for the body’s CB1 receptors, but a higher one for CB2 receptors. As a result, CBN doesn’t have too much affect on our brains and has a more pronounced affect on the immune system, research suggests.

Cannabinol molecule.Shutterstock

  • How does CBN change behavior?

Research suggests that CBN increases the potency of THC — making people feel more “drugged, drunk, dizzy, and drowsy” than they did after consuming THC alone. CBN is found in small amounts in cannabis and typically not consumed in isolate, so it is hard to say if taking CBN by itself might not have a dramatic effect.

  • How is CBN used in medicine or recreation?

The legality of CBN is tricky: The substance itself isn’t as strictly regulated as other cannabinoids like THC. But it could also be considered an analogue to THC — after all, it’s derived from THC — under US federal laws. As of right now, there aren’t any drugs available that contain CBN, and it’s not a readily available isolate like CBD.

The future of cannabinoid research

There is a lot we still don’t know about cannabis, but a growing number of researchers are working to understand its many constituent chemical parts. Doing so, despite the barriers to research, could hold big benefits for our health.

One of the lesser-known kids on the block is cannabinodiol, which arises when CBN — a product of THC — is “photochemically rearranged.” It is found in cannabis in small amounts and carries some psychotropic effects. Another is CBT, or cannabitriol, which has a structure similar to THC and, potentially, similar therapeutic properties.

“If you called it chicory, instead of cannabis, there would be less prejudice.”

Two cannabinoids discovered in December 2019 may hold promise, too. Both of them are relatives of THC and CBD, although one of them may be much more potent than THC, the researchers speculate.

Dubbed tetrahydrocannabiphorol and cannabidiolic acid, or THCP, and CBDP, the two cannabinoids join the ever-expanding list of compounds in cannabis. The pair may help researchers identify the medical components of cannabis, says Giuseppe Cannazza, corresponding author and assistant professor at the University of Modena and Reggio Emilia in Italy.

“It is important to understand what a medicine contains,” Cannazza tells Inverse. “Up to now nobody could imagine the existence of these new phytocannabinoids, thus their presence could explain some therapeutic activities observed with different strains of cannabis.”

THCP has a structure identical to THC, but it is a longer molecule. It could be much more powerful than regular THC — it binds to the brain’s receptors with a “30-fold affinity compared to THC,” Cannazza says. “This explains the high THC-like activity observed in the in vivo experiments on mice.”

But that doesn’t necessarily translate to the intensity of your high, as Vice reported at the time. In fact, THCP might not even be psychoactive. Like most of the compounds found in the cannabis plant, researchers don’t know precisely how it changes the brain.

Answering the question of which cannabinoids have therapeutic value is difficult, Cannazza says. The answer could be “none and all.”

Each phytocannabinoid “has both therapeutic properties and side effects,” he says. “It depends on the dose.”

For that reason, getting too specific about individual cannabinoids and what each one does isn’t always the most helpful for research, he says.

“I don’t think our attention should focus on a particular phytocannabinoid, but all cannabinoids are equally important.”

Flowering cannabis plant of the strain Diamond Zkittlez. Humboldt countyShutterstock

To get a sense of the different effects however, it is important to remember that a particular strain of cannabis may have a higher concentration of a specific cannabinoid, which means there’s a good chance that the effect of that strain can be attributed to that cannabinoid. Of course, Cannazza says, it may be that the effects of any given kind of cannabis arise from the different cannabinoids working in tandem, like the different instruments of an orchestra playing in sync to produce a melody.

Bearman agrees. “I think trying to isolate any one constituent of cannabis is a mistake,” he says. That goes even for the big ones, THC and CBD: “Are they useful? Yes. Are they as useful as the whole plant? No.”

Federal laws and logistical barriers can hinder progress, researchers say. Researchers have a history of pushing back against the Drug Enforcement Agency, saying that policies can delay projects for more than a year.

Moving cannabis from Schedule 1 — the highest drug class — to Schedule 2 would be a boon, Bearman says. “That would break the dam in terms of allowing researchers to do effective research,” he says.

Teaching clinicians about the endocannabinoid system may also increase their willingness to do cannabinoid research, Bearman says.

But the blocks on research aren’t entirely the fault of federal laws: Part of what holds the science back is the perception of cannabis, Cannazza says.

“Unfortunately, there is a lot of prejudice on cannabis and its derivatives,” he says. “It would be important to treat it as any other medicinal plant that provides important active principles for the treatment of different pathologies. If you called it chicory, instead of cannabis, there would be less prejudice.”

Source: https://www.inverse.com/mind-body/thc-cbd-the-science-of-cannabinoids-and-the-brain

The post Beyond THC and CBD: The science of cannabinoids and the brain – Inverse appeared first on CBD Oil Depot.

]]>